Brioche Pasquier – A Review

Brioche Pasquier - A Review // soft and light brioche rolls - perfect for picnics //

There is nothing better than reminiscing back to memories of fond childhood events. I was fortunate to have a happy, supportive upbringing. A childhood supported by parents who loved me no matter how many tantrums I threw, how many times I broke my curfew, and even the small event of sneaking my friend from another school into my maths class and telling my teacher he was my Swedish cousin over for an exchange! Yes, we have happy family memories.

Some favourites of mine are our French holiday memories. We would get to leave school a few days before the end of term, hop in our loaded up people carrier, and head out to the Vendee for 4 weeks of French escapades. We would camp in a large frame tent, cooking by candlelight and playing cards until late. When it rained we would collect frogs in buckets and see who could find the most. We would dig trenches around the tent to stop it flooding at night. On the campsite bin day, we would cycle around the place looking to see what people were throwing away and leaving behind, my best find was an ironing board, although, I have no idea what I planed to do with it considering we had no power or an iron!

We would take trips to the hypermarkets and fill our trolly with French treats, begging our parents to let us put one more sweet item into the full trolley. We would bring back the car load of food, and get set up for lunch. The table would be overflowing with produce, for us to tuck into. A staple for me and my sister was brioche rolls with emmental and lettuce. Not just any rolls, but Brioche Pasquier Pains Au Lait, now one of the UK’s biggest brioche brands. Soft and fluffy, these were perfect for our young, hungry bellies and kept us happy. I was reminded of this memory recently and felt the need to recreate one of those meals, only this time for a little living room picnic.

I sliced up some pains au lait, and toasted them lightly. Then I grabbed some pesto, sauerkraut and other toppings, and made some little toasted bites. Perfect for any picnic, whether it inside or outside.

Brioche Pasquier - A Review // soft and light brioche rolls - perfect for picnics //

Brioche Pasquier was founded in 1936 by Gabriel Pasquier in the French village of Les Cerqueux. In 1974 his sons turned it into the family business of Brioche Pasquier that we now today, and they now employ over 3000 people over the world.

They raise their own dough using their own traditional ‘levain’, a natural raising agent that adds to the unique flavour and consistency of their dough. All of their recipes are free from artificial colours, flavours and hydrogenated fats. Keep an eye out for their other items including pains au chocolat, croissants and sliced brioche loaf in Sainsbury’s, Morrisons, the Co-op, Budgens and Ocado.

Disclaimer – This is a paid advertorial post for Brioche Pasquier. All words and thoughts are my own. Thank you for supporting Rough Measures and it’s sponsors, which enable me to keep working with our beloved food and ingredients.

32 thoughts on “Brioche Pasquier – A Review

  1. Oo these look lovely and I’m a big fan of brioche. I especially enjoy it made into French toast served with berries 🙂

  2. I’ve really enjoyed some of their products sent to me for review in recent months. I too have happy memories of shopping in French supermarkets and enjoying so many treats, it’s lovely to be able to find them more readily in the UK now.

  3. These sounds delicious! I love doing indoor picnics, they are such fun and perfect for when the weather isn’t great!

  4. Enjoyed reading about your holidays in France! Brioche with pesto and saurkraut sounds interesting! Must try that combo soon 😀

  5. I like brioche but you’ve just reminded me that I haven’t tried it in ages – and I haven’t tried this one before – so thanks. I think my kids might also like it.

  6. That was such a delight to read Sus! It’s fun reminiscing over childhood memories, and it sounds like you had a lot of fun! haha, I especially loved the part where you would collect treasures. 🙂 Mmm, I sure do love a good brioche, and topped with sauerkraut sounds heavenly!

    1. Thank you Elinor! Yes we loved collecting our treasures ! Who knew that finding an old ironing board could bring so much joy?!!

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